The Story Behind My Double Tipped SweetBeats Sticks
- Jonathan Moffett
- Jun 24
- 3 min read
Updated: Jun 25
— My SweetBeats Story
Hello, family. Jonathan “Sugarfoot” Moffett here.
If you’ve caught me driving the groove for Michael Jackson for many years, locking in with Madonna on her albums/tours, or laying tracks with Elton John, you already know I’m obsessed with feel. What you might not know is how much of that feel comes from what I’m holding in my hands.
A Cold Night, a Restless Mind, and a Spark
It’s 1988. I’m in snow-blanketed Denmark, recording Sleeping With the Past with Sir Elton. Outside my hotel window, a blizzard is howling like a restless spirit. I’m wide awake, pacing the floor with my sticks in hand, mentally replaying the day’s takes—beat for beat.
But something keeps gnawing at me:
I love flipping my sticks, striking the snare with the butt-end to unleash that chest-thumping—POW!
But traditional sticks? They weren’t built for that kind of power—or for the seamless shift back to crisp cymbal work just moments later.
And then, somewhere between the howling wind and the silence before dawn, it hit me like a downbeat on one:
Why should a stick force a drummer to choose one voice—when we carry so many inside us?
I grabbed a pen, flipped open a notepad, and started sketching the vision that had been living in my soul: a stick with two tips, two tapers, infinite possibilities.
The message was clear:
Let the stick serve the player—not the other way around.
Here’s what finally cracked it:
SweetBeats Feature | What It Means For You |
Double-Tipped | Two distinct tip sizes you can swap mid-groove—fat end for punch, slim end for laser-sharp articulation. |
Double-Tapered | A shorter, thick taper on the "power" end delivers the weight of a butt-strike with the control of a tip. A slimmer, long taper on the smaller end. |
Perfect Balance Point | Centered weight keeps the stick from feeling "wrong-way-up" when you flip it —no learning curve. |
Consistent Brightness | With nylon-tipped SweetBeats, both ends deliver the same crisp, bright attack—giving you consistent tone and clarity, night after night. |
Freedom to Explore | One pair=endless textures. Switch ends, change dynamics, find your voice. |
How It Plays in the Real World
• Studio Sessions — Need ghost-note whispering one bar and a rim-shot cannon the next? Flip the stick, keep the take.
• Live Arenas — Bigger tip out for the chorus so the back row feels it in their chests, smaller tip back in for a tight, funky verse. No stick bag juggling.
• Practice Pad — Discover new accents and “melodic” patterns just by alternating ends. It’s like shedding two stick models at once.
Why It Matters
Working with giants taught me an important lesson: audiences remember feel long after they forget fills. SweetBeats gives you the palette to chase that elusive feel—whether you’re in a stadium, a church, or a garage.
Ordinary? That groove’s been played.
Extraordinary? That’s where the adventure starts.
Your Turn
I invented SweetBeats to set myself free on the kit, and every time I hand a pair to another drummer, I watch the same lightbulb ignite. Now it’s your move:
Grab a pair, flip ’em, and hear the kit talk back in a brand-new dialect.
Let’s create some sweet beats—together.
Ready to feel the difference? Grab your first pair of SweetBeats Sticks today and get 20% off with code SUGAR20 at checkout. Because your rhythm deserves more than ordinary.
Stay groovin’,
Jonathan “Sugarfoot” Moffett
Inventor • Performer • Fellow Rhythm Traveler
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